Brand Managers are the Joan Rivers for your Brand!

As a Branding Professional, sometimes my job involves giving uncomfortable but important advice. Often Branding advice can and does get unpleasant – it ruins people’s plans, requires them to change their ways or working style. But a true Branding Professional will always alert you when steps being taken are not best for your/brand’s image.

JRSA few facts for my clients (and anyone who hires a Branding Expert):

  1. My aim is not to be unpleasant or critical, but to give the best advice for your brand, your image and to create an effective bond between your audience and your brand. Also, I like to keep my job!
  1. I can sugarcoat and beat around the bush to give you the same advice and/or education in 3 hours at price of $120/Hour, but I prefer to give it in 20 minutes and be direct, so the message is authentic, genuine and truly useful for you. Of course, you’ll still get a ‘memorable’ invoice though ..HA, you say!

JRS2

  1. Robbing you with exorbitant invoices may give me short-term gain, but in the long-term, you’ll find yourself frustrated and we’ll struggle to work with each other. Unless the short-term gains were in millions, I’d rather give you genuine advice. Fair deal?
  1. My job is not only to make you/your brand, look great but also to present it in most authentic manner, with most authentic content and information with expert curating, nice packaging and user-friendly tone. Because trust me when I say, you can only fake it so long in any relationship before you are busted!

JRS3

  1. A brand manager is your professional spouse, who has your best interest in their heart yet needs the freedom to speak freely when you are committing a faux-pas for your brand. So love them like you mean it and they’ll deliver the best despite being difficult (business)life-partners at times. Never said loving me was easy, did I?

In a gist, I am the Joan Rivers of your brand’s sense of dressing, and you better get used to the Brand-Fashion Police!

Showing 6 comments
  • farrah
    Reply

    Looks like a great service to have for people looking to step up their game! I like the honesty and transparency!

  • Kristi McAllister
    Reply

    While I’ve been blogging for almost two years, I only started hearing the word “brand” late last year and admittedly, I still have a mental block when it comes to branding. I try to make everything look the same and keep the same photo across all social media sites, but I really think it could be so much better than it is. I had my website redesigned earlier this year and I feel like it’s a true representation of who I am, but I can’t very well say that everything else is as good as it can be. I think it takes a lot of time to figure out the whole design thing, much like it does deciding how to decorate a house, if that even makes sense. Super great info here!

  • maria
    Reply

    Your absolutely right branding is extremely important personnally and business wise. This is a great article and being honest doesn’t mean being cruel. In the end honesty is beneficial.

  • Fashion and Style Police
    Reply

    A brand manager is your professional spouse indeed. Their job is to make your brand look good. We should all be brand aware once we start a business.

  • Marianne
    Reply

    I wasn’t sure where the title was going but I’m glad that I read it! This was very insightful. You’re right the power is in our own hands.

  • Nadalie Bardo
    Reply

    Joan Rivers is an icon! I love all that she is and stands for – her story is so inspiring. I’ve honestly never really thought of hiring a brand manager, but I suppose I am my brand’s everything – manager included.

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