Is the Twitter you knew is about to change or vanish for good?
While you and I are only finding out now, it is on 04 April 2023, Twitter Inc. ceased to exist and merged into X Corp, whose parent corporation is X Holdings Corp., declared in the Court Document:
Twitter, Inc., hereby states that Twitter, Inc. has been merged into X Corp. and no longer exists. X Corp. is a privately held corporation. Its parent corporation is X Holdings Corp. No publicly traded corporation owns 10% or more of the stock of X Corp. or X Holdings Corp.
Across the globe, if you logged into your twitter app today, you may have seen this notice on top of your timeline/feed:
And Terms of Service page shows this notice with new terms going into effect from 18 May 2023:
It is well known that Elon has wants to convert Twitter into his ‘Everything app’ that he says will be called X, pretty much replicating WeChat, the Chinese app that acts like centralized-shop for Chinese User needs, for most things. How will Elon accomplish that is yet to be seen.
Twitter’s official email to its corporate partners now has official sign-off ‘X Corp. (formerly, Twitter, Inc.) however at this stage there is no official statement on if Twitter as an App will change its name or will continue to exist as Twitter App. I guess we will just find out in a 3 AM tweet by Elon himself one of these days.
What I am curious about is, if this shift has anything to do with moving the brand’s official registration from Delaware to Nevada where the laws are more corporate friendly?
First Google (into Alphabet), then Facebook/Instagram/WhatsApp (into Meta) and now Twitter (into X Corp). However, the bigger question here is, will changing the name change the user experience, workplace culture and other conundrums these brands are facing legally, politically, and overall?
Personally, I have not seen any major shift in Big Tech because of these renaming, re-branding, parent-brand formations. Here and there, some superficial and not so significant developments, for sure, but any cultural and experience shift, not obvious if any.
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Just as curiously, Elon Musk, the owner of X Corp (formerly, Twitter, Inc.) who bought the company in US$ 44 billion less than a year ago is now offering exclusive content to those who subscribe to his profile at US$ 4.00/monthly. He has been in the news for shifting app’s algorithm to have more visibility for himself when a tweet from US President, Joe Biden got more traction than Elon’s tweet. Allegedly, he has fired people who tried to speak facts about his own traction. It so appears, the users are getting worn-out of his antics and the billionaire is not happy about it.
When I visited the website on my desktop today, I saw above suggestion to subscribe to Elon’s exclusive content, but interestingly, it took me to an error page. Hence, I reached out to my colleague Scott Wyrick from the United States who was able to screenshot following images for me.
It will be interesting to see what this name change leads to and if Twitter will do anything about the plethora of existing bugs and inconsistencies since Elon took over. There seems to be a universal unhappiness about poor traction, irrelevant recommendations and continued welcome to hate speech and disinformation since his take over.
Financially, Technically, in User-Experience, will X Corp translate into the next success story of Elon Musk, or will this be the biggest mistake of his career … we are all watching!
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